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Don't think multicultural, think Purple.
Purple Group is a full service strategic marketing public relations and advertising agency providing Hispanic marketing, multicultural marketing and total market expertise. Purple Group's services include advertising, public relations, Hispanic outreach, online marketing, website development and consulting. Read More »
Strategies and programs that leverage cultural insights to connect, to engage and to evoke a response from an ethnically diverse consumer base. Hispanic outreach, public relations.

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Strategic planning designed to transform organizations, increase their visibility and capacity through an established path for incremental impact.

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Total Market
Programs designed to engage the general market and diverse populations by leveraging a range of media to maximize results.

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Be Purple Blog
Thoughts, industry information agency news and more.
Women’s Small Business Month
Hispanics More Interested In Accessing Social Media
for Customer Service – 'Social Care'
The New Golden Age: Informed, Engaged & On the Go
The Common Groud - Art
Like Us on Facebook – Find out about our new HQs
Latino Voters in the 2012 Election
GenFlux: Weaving through chaos for success
Great Lakes Region DBE Summit – Sharing Presentations
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Entrepreneurs need to set themselves apart as professional business owners. The first step is the impression marketing materials give, in today's web savvy marketplace a minimum set of tools are needed to get the right first impression: website, business cards, social media, multi‐purpose sales piece (take‐away, e‐mail, introduction). Find out more »

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Lopez Martin & Associates, Inc. d/b/a PurpleGroup
Hispanic marketing, multicultural marketing, total market and non-profit strategic planning services.

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