Services: Consulting, strategy, branding, graphic standards, positioning, collateral development, and website development.
Targets: Multicultural: small businesses
The City of Chicago decided to create a 1st annual ChicagoTech Expo to provide small businesses in the Chicagoland area with educational seminars and hands-on technology product demonstrations that would assist their business. Lopez-Martin was sought to develop the brand, strategy, supporting materials – in essence bring the conference to life!
As part of our discovery process we executed a modified version of our Path to Insight™ process focusing exclusively in the objective of the conference, the targets (small businesses) with the goal of developing a legacy technology event in Chicago.
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Strategic Assets
• Branding
• Strategy & positioning
• Unique selling proposition
• Messaging
• Graphic standards
• Brand
• Logo & tagline
• Brochure
• Conference theme
• Website: www.chicagotechexpo.net
• Over 1,000 participants at first annual event
• Sold out exhibitor space |
