How We Do It
"We are strategic partners that can supplement your marketing and advertising team with our cultural and total market expertise."
Client Foucused. Target Driven.
As a strategic marketing communications and advertising firm, all of our work is driven by a framework that allows us to truly gain an understanding of our clients' objectives and mission. The following is a brief summary of the tools that we use and which serve as the foundation of our results driven work.
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Path to Insight
 This is our approach to discovering unique insights about the client and the markets, multicultural, Hispanic, total market, that are best suited for the specified products and services. These tools guide the strategic foundation which is established for successful integrated communications.
Phase 1: Discovery – capturing insights that lead to strategy
Stage 1: Internal Review
Stage 2: External Review
Phase 2: Develop the Strategy
Phase 3: Strategic Plan
Phase 4: Alignment
Phase 5: Creative Execution
Phase 6: Measurement: Impact
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Hispanic Readiness
This tool allows us to assess just how ready an organization is to pursue the Hispanic market After the 13 assessment is conducted, we make recommendations prior to implementation of any advertising or outreach, etc.
LMA Marketing Audit
During the LMA Marketing Audit we review existing communications materials/collateral, both for internal communications and external communications, existing research, existing websites in order to ensure no duplication of efforts and to gauge uniformity and consistency of brand.
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Metrics - Marketing ROI
Given the uniqueness of each of our customers we have developed a marketing return on investment model that allows us to effectively and efficiently measure the results of all campaigns. This provides clients with the means from which to actually measure the results of their campaigns beyond just anecdotes.
NativeSpeak
Our unique transcreation method that focus on simultaneously translating and creating (transcreation) in order to ensure that the marketing message and the brand tone is not only accurate but as moving as the original.
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MobileEngage
A custom mobile marketing platform, MobileEngage, designed to leverage the mobile phone as a media channel, as part of the Digital Store strategy, or as a stand-alone service.
• Program Elements
• Dedicated Keyword & Shortcode
• Unlimited Text Messaging
• Mobile Coupon & Offers
• Customized Mobile Web Site, functional across all Smartphones!
• Location Text Reply & Links
• Mobile Social Connections
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The Power of Mobile Marketing
• Mobile Marketing has a 98% View Rate
• Mobile Marketing carries a 50% Increase in ROI
than other Marketing
• Mobile Search is 5 to 1 over Traditional Online
Search Methods
• Fastest Growing Age Demographic 50‐65
Year Olds |
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Digital Store
This is a tool we developed to assist our clients to take full ownership of their digital presence. The tool integrates relevant digital channels in order to manage and increase our clients' online visibility, 'searchability', 'fundability,' and profitability. We can help by developing a winning online strategy that targets the behaviors of your targeted group of customers.
The key to the Digital Store is creating a smooth transition between physical locations and digital 'locations.' It is critical that when a potential customer is looking for you online, that they can find you. The visibility, searchability, findability must be present both on computers and smart phones which today, are one of the biggest forms of consumer interaction with the internet. |
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